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I am a design researcher, and I am curious about people, technology, and the social world. Professionally, I study how people use technology to achieve personal and work goals, and how we can help them succeed more efficiently and meaningfully.

I did a PhD in Communication at the University of Washington in Seattle where I studied how presidential political campaigns use digital media for political organizing and voter mobilization in Sub-Saharan Africa. My doctoral committee comprised Prof. Matthew Powers (Communication, University of Washington), Profs. Kirsten Foot, Leah Ceccarelli (Communication, University of Washington),  and James Long (Political Science, University of Washington).

I also have a Certificate in Technology Entrepreneurship from Foster School of Business at the UW, a Master’s in African Studies from the University of Oxford (UK), and a Bachelor’s in Mass Communication from the University of Jos (Nigeria).

I enjoy traveling, hiking, kayaking, biking, playing soccer, and board games. When I’m not doing any of these, I may be volunteering to teach/mentor some cool first-generation high students through the UW Making Connections program.

The easiest way to contact me and get a timely response is via email: contact (at) madeiza.org.

Education History
University of Washington, United States
PhD Communication

Dissertation: study of how presidential campaigns use digital media for internal organization and voter mobilization.

Foster Business School, UW, United States
Technology Entrepreneurship Certificate

Program exposes students to some of the best practices in starting and growing a business across different industries.

University of Washington, United States
MA Communication

Thesis: study of how local campaigns use digital media for political mobilization.

University of Oxford, United Kingdom
MSc African Studies

Thesis: study of how young people in new democracies use digital media for political mobilization.

University of Jos, Nigeria
BA Mass Communication

Program focuses on a wide range of communication professions including public relations, journalism (broadcast, print, and online), and information management.

Work Experience
Design Researcher, Microsoft
Dec 2020 - Present
Redmond, WA
Design Researcher, Microsoft
Vancouver, BC
Design Researcher, Microsoft
Jan-Dec 2019
Redmond, WA
Graduate Teaching Associate, University of Washington
2016 - 2018
Seattle, WA

These are courses I assisted professors to teach.

  • Introduction to Communication (Winter 2018)
  • Mass Media Law (Autumn 2017)
  • Mass Media Law (Spring 2017)
  • Intellectual Foundations of American Journalism (Winter 2017)
  • International Media Images (Spring 2016)
Graduate Teaching Assistant, University of Washington
2013 - 2016
Seattle, WA

These are courses I assisted professors to teach.

  • Introduction to Communication (Winter 2016)
  • Introduction to Communication II (Autumn 2015)
  • Public Debate (Spring 2015)
  • Introduction to Communication (Winter 2015)
  • Qualitative Research Methods (Autumn 2014)
  • Introduction to Public Speaking (Spring 2014)
  • Introduction to Communication (Autumn 2013)
Instructor of Record, University of Washington
Summer 2015, 2016, 2018
Seattle, WA

These are courses I exclusively designed and taught.

  • Introduction to Communication (Summer 2018)
  • Introduction to Communication (Summer 2016)
  • Navigating Information Systems (Summer 2015)


User Experience Research Intern, Airbnb
June 2017 - September 2017
San Francisco, CA
Project Manager, Digital Activism Research Project
2013 - 2017
Seattle, WA
Nigeria Lead Researcher, User Research Lab
2012 - 2013
Leuphana University, Germany/Lagos, Nigeria
Nigeria Product Researcher, Canadean Group
2012 - 2013
Lagos, Nigeria/UK
Founder and Managing Editor, Scholars Hub Africa
2011 - 2017
Lagos, Nigeria
Work Experience, BBC World Service for Africa
London, UK
Editor/Webmaster, Oxford Media Society
Oxford, UK
Fellowships, Grants, and Awards


Chester Fritz International Research and Study Fellowship, University of Washington Graduate School

Peter Clarke Research Grant, Department of Communication, University of Washington


Mortar Board Jones Campbell Scholarship, University of Washington


Visiting Predoctoral Fellowship, School of Public Policy, Central European University, Budapest

Travel Grant, Graduate and Professional Student Senate, University of Washington

Ottenberg-Winans Fellowship, Jackson School of International Studies, University of Washington

Research Grant, Department of Communication, University of Washington Joint Faculty Research Grant with Prof. Philip Howard, University of Washington


Fieldwork Research Grant, University of Oxford


Eni Scholarship, St. Antony’s College, University of Oxford

Sample Coursework

Here is a sample of relevant courses I have taken at the University of Washington.

Core PhD

  • R Programming
  • Fieldwork Research
  • Methods of Inquiry
  • Introduction to Statistics
  • Advanced Statistical Methods in Communication
  • Science, Technology, and Public Policy
  • Political Communication
  • Theories of Technology and Society
  • Communication Theory
  • Technology and Development in Africa
  • Liberation Technology

Technology Entrepreneurship

  • Foundations of Entrepreneurship
  • Entrepreneurial Strategy
  • Entrepreneurial Finance
  • Venture Capital
  • Business Plan Practicuum
  • Entrepreneurial Marketing
  • Visual Communication
  • Design Research

A bit of fun 🙂

  • Folk Dance
  • Zumba
Scholarly/Professional Memberships
  • American Political Science Association (APSA)
  • International Communication Association (ICA)
  • International Political Science Association (IPSA)
  • User Experience Professsionals Association (UXPA)